BLOG

There’s a moment in the pre-dawn hush of the African wild when the world holds its breath. The stars are still out, the campfire’s nothing but embers, and your tent is just beginning to feel like a place of rest. And then it happens. A guttural, gurgling, hiccup-snort-roar erupts metres from your head.

Forget everything you think you know about a safari. Simba is not going to turn and wink at you from a ridge as the sun rises over the savannah. No elephant is going to pause politely for your selfie. And hyenas do not sound like Whoopi Goldberg. Africa is not a Disney movie, and thank heavens for that.

You’ve booked the safari. The excitement is building. You’ve got your itinerary sorted. But wait - what are you going to wear? Yes, safari fashion is a thing, and it’s more than just throwing on khakis and calling it a day. If you want to feel comfortable, stay stylish, and blend into your surroundings (without standin











