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It sits in the middle of southern Africa on top of one of the largest continuous sand systems on earth, landlocked, with rainfall that arrives when it feels like it and a landscape that the uninitiated might generously describe as flat. On paper it has no business being one of the most sought-after.

Birding has a PR problem of truly spectacular proportions. Somewhere along the line it acquired an image so thoroughly, so committedly unsexy that entire generations of otherwise adventurous, curious, intelligent people have been actively avoiding one of the most extraordinary wildlife experiences on the planet.












