We think it's a work of art, but the Zafaris logo is more than just something pretty and a collection of interesting shapes... It has hidden meanings which go to the heart of our brand's DNA... Kind of like a safari Da Vinci Code, but one you don't need Tom Hanks to decipher for you.
The elements that make up the logo speak directly to the principles that have helped us to build the company - the founding pillars if you like. It may sound a bit Herculean, we'll warrant, but we wanted an original design that encapsulated everything we put into our safari itineraries. So here goes...
Let's start with the triangle at the bottom of the logo. This represents the notion of pure escape - the beautiful wilderness areas we send you to as you venture out into wild Africa with us. The leafy bits at the top embody the fauna and flora you'll discover on your African adventure - the incredible wildlife and amazing landscapes that will pop your socks at every turn.
The "eyes" in the middle are like binoculars, focussing on the shared moments of pure, unadulterated magic you'll have on your journey and the things you'll see, people you'll meet, communities you'll visit. On either side of these binoculars are hands - these denote the Zafaris commitment to guiding you effortlessly as we lend you our helping hands at every stage of your safari, from conception to completion. You're in our hands, and we've got you!
It's odd, slightly zany, cleverly thought out, engaging and absolutely unique. So it fits Zafaris to a T!